Potret Implementasi Sistem Informasi Manajemen Perusahaan Ritel Dalam Upaya Meningkatkan Daya Saing di Era Digital: Studi Kasus Pada Budiman Swalayan

Abstract

This study aims to analyze the implementation of Management Information Systems (MIS) at Budiman Swalayan in an effort to improve competitiveness in the digital era. The retail industry is currently facing significant changes due to technological developments, where the implementation of MIS is one of the important strategies to improve operational efficiency, customer service, and more appropriate decision making. This study uses a qualitative approach with a case study method. Data were collected through in-depth interviews with internal parties of the company, including Information Technology staff and operational managers. The results of the study that the implementation of MIS at Budiman Swalayan has had a positive impact on increasing stock management efficiency. MIS also allows companies to offer more personalized services to customers through integrated loyalty programs. However, there are several challenges in the implementation of MIS, such as employee adaptation to new technology and fairly high system maintenance costs.