Pengaruh Limited Time Offer Dan User Experience Terhadap Keputusan Pembelian Melalui Aplikasi McDonald’s Di Cikupa Kabupaten Tangerang

Shiva Fauziah; Agung Wijoyo

doi:10.61722/jemba.v2i6.1577

Authors

Shiva Fauziah Universitas Pamulang
Agung Wijoyo Universitas Pamulang

DOI:

https://doi.org/10.61722/jemba.v2i6.1577

Keywords:

Limited Time Offer, User Experience, Purchasing Decision

Abstract

This study aims to examine the effect of limited time offers and user experience on purchasing decisions through the McDonald's application in Cikupa Kabupaten Tangerang. The research method used is quantitative. The sampling technique uses the Slovin formula and obtained a sample of 100 respondents. Data analysis was carried out by testing validity, reliability, classical assumption tests, regression analysis, correlation coefficients, determination coefficients, and hypothesis tests. The results showed that limited time offers had a significant effect on purchasing decisions with a determination coefficient of 49.0% and the hypothesis test obtained a Tcount value > Ttable (9.707 > 1.984). User experience also had a significant effect with a determination coefficient of 69.4% and the hypothesis test obtained a Tcount value > Ttable (14.891 > 1.984). Simultaneously, limited time offer and user experience have a significant effect on purchasing decisions with the regression equation Y = 1.998 + 0.303X₁ + 0.498X₂ and a coefficient of determination of 75.5%, while the remaining 24.5% is influenced by other factors outside this study. The simultaneous test (F test) shows Fcount > Ftable (149.772 > 3.090), so the research hypothesis is accepted

References

Abdul Rohman. (2017). Dasar-Dasar Manajemen. Malang: CV. Cita Intrans Selaras.

Aulia, Firdias KUSUMANINGTYAS, DIAN SARDANTO, RINO. “Didefinisikan Sebagai Keseluruhan Perasaan Atau Pengalaman Individu Saat Menggunakan Suatu Produk, Seperti Situs Web, Aplikasi Perangkat Lunak, Dan Perangkat Seluler. Tujuan Utamanya Adalah Memberikan Kenyamanan Selama Penggunaan Aplikasi.,” no. 2020 (2022): 8–18.

Izzuddin, Muhammad Rijal Yusuf, Agus Widarko, and Khalikussabir. “Pengaruh Promosi, Kualitas Produk Dan Harga Aplikasi Terhadap Keputusan Pembelian Produk Mcdonald’s (Studi Kasus Mahasiswa Universitas Islam Malang Fakultas Dan Bisnis Angkatan 2019).” E – Jurnal Riset Manajemen 12, no. 20 (2023): 2236–41.

Produk, Pengaruh Kualitas, and Harga D A N Promosi. “TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN PADA LAYANAN DINE-IN DI MCDONALDS CIDENG JAKARTA PUSAT PROGRAM STUDI MANAJEMEN S-1,” 2022.

Rahmawati, Rida, Nabila Rizky Oktadini, Fakultas Ilmu Komputer, and Universitas Sriwijaya. “Analisis User Experience Aplikasi McDonald ’ s Dengan Menggunakan Metode User Experience Questionnaire” 14, no. 1 (2024): 26–33.

Soetanto, James Prabowo, Fanny Septina, and Timotius Febry. “Pengaruh Kualitas Produk Dan Keragaman Produk Terhadap Keputusan Pembelian Produk Amondeu.” Performa 5, no. 1 (2020): 63–71. https://doi.org/10.37715/jp.v5i1.1303.

Tsalis Muhammad Abror. “As-Syirkah : Islamic Economics & Finacial Journal.” As-Syirkah: Islamic Economics & Finacial Journal 2, no. 2 (2023): 153–61. https://doi.org/10.56672/assyirkah.v3i1.199.