PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN FASHION LOKAL JINISO DI TIKTOK SHOP (Studi pada Masnyarakat Desa Limbangan Barat)
DOI:
https://doi.org/10.61722/jemba.v3i1.2117Keywords:
Audit Quality; Audit Tenure; Audit Fee; Auditor SpecializationAbstract
. Sales of the local fashion brand Jiniso, which had increased in previous years, experienced a decline in the most recent year, indicating the need for further investigation into the factors influencing consumer purchasing decisions. This study aims to analyze the effect of price and product quality on purchasing decisions for the local fashion brand Jiniso on TikTok Shop among residents of Limbangan Barat Village. The research employs a quantitative method with a causal associative approach. Data were collected through questionnaires distributed to 100 respondents, determined using the Slovin formula with a non-probability sampling technique, namely purposive sampling. Data analysis techniques include validity testing, reliability testing, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination, conducted using SPSS software. The results indicate that, partially, price has a positive and significant effect on purchasing decisions, and product quality also has a positive and significant effect on purchasing decisions. Simultaneously, price and product quality have a positive and significant effect on purchasing decisions for the local fashion brand Jiniso on TikTok Shop.
References
Alyani, N. (2025). Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Produk Fashion di Tiktokshop (Studi Kasus Pada Gen Z di Palembang). Socius: Jurnal Penelitian Ilmu-Ilmu Sosial, 2(6).
Marcelina, P. S., Teyseran, Y. J., & Hellyani, C. A. (2023). Pengaruh brand image, kualitas produk, dan harga terhadap keputusan pembelian produk fashion pada konsumen indonesia. Jurnal Ilmu Manajemen, Ekonomi Dan Kewirausahaan, 3(2), 252-262.
Maddinsyah, A. (2023). Pengaruh citra merek, kualitas produk, dan harga terhadap keputusan pembelian Pampers merek Certainty. Jurnal Ilmiah Swara Manajemen, 3(2), 374-387.
Nadiya, F. H., & Wahyuningsih, S. (2020). Pengaruh Kualitas Produk, Harga dan Citra Merek Terhadap Keputusan Pembelian Fashion 3second Di Marketplace (Studi Pada Mahasiswa Pengguna Fashion 3second Di Kota Semarang). In Prosiding Seminar Nasional Unimus (Vol. 3).
Sari, I. R., & Harti. (2021). Pengaruh kualitas produk, harga dan promosi terhadap keputusan pembelian pada toko Swap Pajamas di Shopee. Akuntabel, 18(3), 444–451.
Solihin, D., Maddinsyah, A., & Kusjono, G. (2024). Pengaruh citra merek dan kualitas produk terhadap keputusan pembelian pada dealer Tunas Toyota Cinere Depok. Jurnal Ilmiah M-Progress, 14(1), 98-109.
Pardosi, Y. W., Gultom, B. T., & Sitorus, D. P. M. (2023). Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Fashion Pada Aplikasi Shopee Program Studi Pendidikan Ekonomi Universitas HKBP Nommensen Pematang Siantar. Journal Sains Student Research, 1(2), 727-738.
Wulansari, A., Ismuni, M., & Haryadi, R. N. (2025). Pengaruh Kualitas Produk dan Rating Toko terhadap Keputusan Pembelian Konsumen Muslim pada Brand Elzatta di Tiktokshop: Studi pada Masyarakat Kecamatan Cileungsi Kabupaten Bogor.: Jurnal Manajemen Organisasi dan Industri, 4(1), 79-91.
Yulianto, A. Y., & Prabowo, R. E. (2024). Pengaruh Kualitas Produk, Persepsi Harga, Dan Promosi Terhadap Keputusan Pembelian di TikTok Shop (Studi Pada Pelanggan TikTok Shop di Kota Semarang). Jesya (Jurnal Ekonomi dan Ekonomi Syariah), 7(1), 972-982.
Kotler, P., & Keller, K. L. (2021). Marketing Management (16th ed.). Pearson. Solomon, M. R. (2020). Consumer behavior: Buying, having, and being (11th ed.).
Pearson.
Tjiptono, F. (2021). Pemasaran: Esensi dan Aplikasi. Andi Offset.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
