Analisis Kelayakan Usaha UMKM Pada Ayam Geprek Griya Dhaharan Jember
DOI:
https://doi.org/10.61722/jemba.v3i3.2402Keywords:
Business Feasibility; Financial Analysis; MSME; NPV; Payback Period.Abstract
This study aims to analyze the business feasibility of the Ayam Geprek Griya Dhaharan MSME in Jember Regency, reviewed from several aspects: market, financial, technical/operational, management and organization, economic and social, and environmental impact. This research uses a qualitative descriptive method with data collection techniques through observation, interviews, and documentation. The results show that from the market aspect, the business has stable demand with affordable prices and unique products. From the financial aspect, BEP analysis shows that the break-even point is only 368 portions/month, far below actual production capacity; Payback Period of ±15 days; NPV of Rp641,359,717 (positive); and IRR of 177.12%, far exceeding the discount rate of 12%. From the technical aspect, the supply chain and production process are adequate. Management has a clear division of tasks. From the economic and social aspects, the business contributes to job creation and local economic activity. From the environmental aspect, waste generated is minimal and does not cause significant disturbance. Overall, the Ayam Geprek Griya Dhaharan business is declared feasible to run and develop.
References
Al Farisi, S., Iqbal Fasa, M., & Suharto. (2022). Peran Umkm (Usaha Mikro Kecil Menengah) Dalam Meningkatkan Kesejahteraan Masyarakat. Jurnal Dinamika Ekonomi Syariah, 9(1), 73–84.
Anita, & Turyandi, I., Manurung, M. T., Kuncorosidi, Adawia, P. R., Lugiani, T., Anwar,
M. S., Verawati, L., Desty, B., Abdurohim, Purwantini, H., Sigalingging, A. S. M., Riyanton, Lely, Egim, A. S., & Endriastuty, Y. (2024). (2025). Manajemen UMKM: Transformasi dan Inovasi di Era Digital (M. M. Debi Eka Putri, S.E. (ed.)). Eureka Media Aksara.
Arnold, P. W., Nainggolan, P., & Damanik, D. (2020). Analisis Kelayakan Usaha dan Strategi Pengembangan Industri Kecil Tempe di Kelurahan Setia Negara Kecamatan Siantar Sitalasari Oleh : 2(1), 29–39.
Chaniago, N., Judijanto, L., Fitriyana, Nitsae, O. G., Kusumastuti, S. Y., & Wibowo, E. (2025). Studi Kelayakan Bisnis : Teori dan Impelementasi (I. K. Sari (ed.); 1st ed.). PT. Sonpedia Publishing Indonesia.
Hanaysha, J. R. (2022). Jurnal Internasional Manajemen Data Informasi Makanan Cepat Saji : Kepercayaan Merek Sebagai Mediator. Jurnal Internasional Manajemen Data Informasi, 2.
Harjad, D., & Fatmasari, D. (2015). Pengantar Bisnis: Teori dan Konsep. UNIKU Press. Isnaeni, I., Haydar, N. H., Shabrina, E. N., Kemilau, R. C., & Umroh, S. B. (2025).
Analisis Kelayakan Bisnis Ieumahfood Ditinjau Dari Aspek Pasar Dan Pemasaran
Serta Manajemen Sumber Daya Manusia. Jurnal Ilmiah Penelitian Mahasiswa, 3(4), 852–863.
Muh Syawal, L., Hidayat, M., & Fitriani, L. (2020). Analisis Kelayakan Pengembangan Usaha “Laode Galeri’’’ Di Makassar.” 9, 18–27.
Pardede, D. H., Tanjung, S. R., Goli, I., Amalul’izzi, & S. (2022). Business Plan Analysis of the Business Feasibility Case Study Analisis Business Plan terhadap Studi Kasus Kelayakan Usaha. Jurnal Ekonomi Manajemen Akuntansi Dan Keuangan (EMAK), 3(1), 207–213.
Sugiyono. (2023). Metode Penelitian Kuantitatif, kualitatif Dan R&D (Sutopo (ed.); 5th ed.). Alfabeta Bandung.
Sunarto. (2023). Studi Kelayakan Bisnis. Eureka Media Aksara.
Wati, D. L., Septianingsih, V., Khoeruddin, W., & Al-Qorni., Z. Q. (2024). Peranan UMKM (Usaha Mikro, Kecil dan Menengah) dalam Meningkatkan Perekonomian Indonesia. Jurnal Ekonomi Bisnis, Manajemen Dan Akuntansi, 3(1), 265–282.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
