Ulfah Zulkarnain, N., Osly Usman, & Annisa Lutfia. (2025). PENGARUH USER EXPERIENCE, ACCURACY OF RESPONSES, PERSONALIZATION USER ENGAGEMENT DAN RETENTION CHATGPT. JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI, 2(4), 405–412. https://doi.org/10.61722/jemba.v2i4.1213