QONITAH ROFIFAH; HENDRAWAN HENDRAWAN. PENGARUH VIRAL MARKETING DAN LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN DI PLATFORM SHOPEE PADA GEN Z JAKARTA SELATAN. JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI, [S. l.], v. 3, n. 3, p. 227–239, 2026. DOI: 10.61722/jemba.v3i3.2420. Disponível em: https://ejurnal.kampusakademik.my.id/index.php/jemba/article/view/2420. Acesso em: 8 jun. 2026.