MUHAMMAD SULTANSYAH AMINUDIN LAHYANI; MUSTHOFA HADI; SANITA DHAKIRAH. PENGARUH BRAND IMAGE DAN CUSTOMER EXPERIENCE TERHADAP KEPUTUSAN PEMBELIAN PADA RICHEESE FACTORY. JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI, [S. l.], v. 3, n. 6, p. 120–130, 2026. DOI: 10.61722/jemba.v3i6.3243. Disponível em: https://ejurnal.kampusakademik.my.id/index.php/jemba/article/view/3243. Acesso em: 17 oct. 2026.