Bahasa Simbolik Dalam Komunikasi Antar Budaya Ketika Makna Tak Selalu Sama

Abstract

Symbolic language is a fundamental aspect of intercultural communication, where symbols—both verbal and nonverbal—are used to convey meaning. However, cultural differences create variations in the interpretation of these symbols, so that what is considered positive in one culture may be negative or inappropriate in another. This article examines the meaning and components of symbolic language, such as words, gestures, colors, and other cultural expressions, and how these symbols are interpreted differently in high and low cultural contexts. It also discusses the challenges that arise from symbolic misinterpretation, stereotyping, and conflict in the context of business and diplomacy. It also emphasizes the importance of strategies such as cross-cultural education, self-reflection, the use of cultural mediators, and symbolic adaptation to overcome differences in meaning. In the global and digital era, new symbols such as emojis and visual branding also contribute to the dynamics of intercultural communication. Through case studies such as McDonald’s in India and Japan-US diplomacy, this article highlights the importance of symbolic understanding to strengthen cross-cultural communication. The conclusion of this study confirms that cultural awareness, empathy, and openness are key to bridging divergent meanings in global interactions.