Peran Pemerintah Desa Dalam Pengembangan Potensi Desa Wisata Di Desa Bangunharja Kecamatan Cisaga Kabupaten Ciamis

Abstract

This study is motivated by the suboptimal role of the Village Government in developing the tourism village potential in Bangunharja Village, Cisaga District, Ciamis Regency. This issue is evident from the uneven dissemination of tourism village policies, suboptimal coordination with stakeholders, inconsistent community participation, limited facilities and infrastructure, uneven human resource capacity building, and suboptimal provision and management of tourism village information. The study aims to examine the Village Government's role in developing tourism village potential in Bangunharja Village, the obstacles encountered, and the efforts made to overcome them. A descriptive method with a qualitative approach was employed. Seven informants participated in the study, comprising the Village Head, the Village Consultative Body, the Head of the Government Affairs Section, the Head of the Tourism Awareness Group (Pokdarwis), the Head of the Youth Organization (Karang Taruna), the Head of the Community Empowerment Institution, and community members. Data collection involved observation, interviews, and documentation, while data analysis utilized the Miles, Huberman, and Saldana model, encompassing data condensation, data display, and conclusion drawing. The results indicate that the Village Government's role in developing tourism village potential in Bangunharja Village has not yet functioned optimally. Regarding the role of mediator, the village government has conducted outreach, coordinated activities, and encouraged community participation; however, these efforts are hindered by uneven information dissemination and low involvement among some community members. Regarding the role of facilitator, the village government has undertaken human resource capacity building, provided facilities and infrastructure, and managed tourism village data. Nevertheless, implementation is constrained by budget limitations, uneven training distribution, inadequate facilities, and suboptimal public information management. Efforts undertaken include increasing outreach, strengthening coordination, expanding cooperation with various parties, conducting training, developing facilities and infrastructure in stages, and optimizing the management of tourism village data and information.