Pengaruh E-Trust, Price Perception, dan Product Quality terhadap Repurchase Intention pada Produk Erigo di Platform Shopee dengan Customer Satisfaction sebagai Variabel Mediasi

Abstract

The development of e-commerce in Indonesia has led to increased competition between platforms and brands, particularly in the fashion product category. In this context, retaining consumers through repeat purchases has become a major challenge. This study aims to analyze the influence of e-trust, price perception, and product quality on repurchase intention for Erigo products on the Shopee platform, with customer satisfaction as a mediating variable. This study uses a quantitative approach with a survey method. The research sample consisted of 210 respondents who were users of Erigo products on Shopee, selected using purposive sampling. Data analysis was performed using the Partial Least Square–Structural Equation Modeling (PLS-SEM) method. The results showed that e-trust, price perception, and product quality had a positive and significant effect on customer satisfaction and repurchase intention. Furthermore, customer satisfaction was found to mediate the influence of e-trust, price perception, and product quality on repurchase intention. These findings emphasize the importance of customer satisfaction in driving repurchase intention on e-commerce platforms.