Analisis Ekspor Briket Arang Indonesia: Strategi dan Peluang
DOI:
https://doi.org/10.61722/jemba.v2i1.642Keywords:
International market, product quality, briquette exportsAbstract
Growing global demand for renewable energy is driving the expansion of Indonesia's Charcoal briquette exports to the global market. This study aims to analyze marketing strategies and market opportunities to increase Indonesia's briquette exports to the international market. The methods used include literature studies and secondary data analysis on global market trends, renewable energy policies, and product characteristics of Indonesian charcoal briquettes. The results show great potential for Indonesian briquette exports, driven by awareness of sustainable energy and policies that support environmentally friendly fuels. Suggested strategies include improving product quality, diversifying markets, and strengthening distribution networks.
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