IMPLEMENTASI PROGRAM ASTRA CERDAS DI PT PASANGKAYU: STUDI TENTANG CSR BIDANG PENDIDIKAN DIKABUPATEN PASANGKAYU SULAWESI BARAT

Abstract

This study aims to analyze the implementation of the Astra Cerdas Program as a form of Corporate Social Responsibility (CSR) of PT Pasangkayu in the field of education in Pasangkayu Regency, West Sulawesi. This research employed a qualitative descriptive method with a case study approach. Data were collected through observation, interviews, documentation, and data triangulation.

The results show that the Astra Cerdas Program has made a positive contribution to improving access to and quality of education through scholarship assistance, educational facilities and infrastructure support, teacher training, incentives for honorary teachers, and the development of Adiwiyata Schools. The program has also generated social impacts, including increased student learning motivation, greater community participation in educational activities, and enhanced environmental awareness within partner schools. However, several challenges remain, such as the unequal distribution of program benefits, limited community participation in program planning, and dependence on the company's annual CSR budget allocation. Therefore, stronger collaboration among the company, government, schools, and local communities is needed to ensure that the program becomes more effective, targeted, and sustainable. Overall, the Astra Cerdas Program has become an important initiative in supporting human resource development and educational advancement in Pasangkayu Regency.