Analisis Proses Implementasi Project Manager Agency Pada Kampanye Digital Gopay Pejuang Rupiah Berkolaborasi Dengan Band Banda Neira

Abstract

This research proposal is titled 'Analysis of the Implementation Process of a Project Manager Agency in the GoPay Pejuang Rupiah Digital Campaign in Collaboration with the Band Banda Neira'. The study aims to analyze the implementation process, roles, responsibilities, and challenges faced by the Project Manager Agency in managing the GoPay Pejuang Rupiah digital campaign in collaboration with the Band Banda Neira. The research employs a descriptive qualitative method, with data collected through interviews, observations, documentation, and Forum Group Discussions (FGD). The research object focuses on the implementation of the Project Manager's role in this collaborative activity, covering planning, execution, and evaluation stages. Research subjects are informants directly involved in the campaign, including the Head of Finance, Head of Project Manager, Campaign Operations Associate, and Project Manager from Quickens Agency. The research findings are expected to provide a comprehensive overview of the Project Manager Agency's role in managing digital campaigns, the strategies applied to overcome obstacles, and its contribution to achieving campaign objectives. The findings indicate that the Project Manager Agency plays a strategic role in coordinating stakeholders, managing communication, and adapting to changes